EMAIL GLOSSARY

What is HTML email?

HTML emails are a kind of email that have images, colours and graphics along with text. These are the opposite type of email to plain text emails which will only ever use text. HTML emails are commonly used by marketers and businesses because the images and formatting will make them stand out to the reader and encourage them to read the email and take action.

What is HTML email format? HTML email format is the phrase we use to describe emails that have been written with HTML code. They include things like images and graphics, while a plain text email will have only the text itself.

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